Teh Tarik TV
Frequented by demographics of more affluent people with higher ownership of lifestyle products as compared to the general population ( Synovate Survey 2009) the “Mamak” restaurants represent a unique Malaysian way of dining that has become a cultural icon. The number of restaurants are growing weekly and eventually will go beyond the Klang Valley to Penang and the south of the country.
TehTarik.TV network is built on state of the art technology, based on leading hardware, software and display manufacters. The technology will allow you to communicate your message in real-time with your audience. Comments made in our forum and blog engines are published in real-time on our screens in over 80 popular restaurants. You will be able to develop a dialogue with target audience, anytime, with similar interests (e.g. football, gadgets, food etc.), and prompt for immediate action.
Teh Tarik TV Features:
- A network of high resolution flat screen TVs in more than 80 popular mamak restaurants plus ambient media in many of them
- n high-traffic locations that provide a medium that attracts, entertains, informs and influences targeted audience in a relaxed, sociable setting
- Dynamic engaging content with real-time news, ads, community messages, contests, entertaining video clips, trivia, real-time sms and blog submissions.
- Reaches up to 1.4m diners monthly with large number of football viewers during matches in the evenings
- 2-6 dedicated high resolution flat screens with sophisticated player software and connected by broadband at each location.
Locations:
- Over 80 outlets and progressing to many more. Below is a partial list (click here to view map)
- Pelita- 6 outlets (Ampang Point, Ampang, SS2, Subang, Bangsar, Bukit Tinggi)
- NZ Dynamic- 2 outlets (Ampang, Wangsa Maju)
- Syed- 1 outlet (Shah Alam)
- Stevens Corner – 2 outlets (Setapak, Pandan Indah)
- Kayu- 5 outlets (SS2, Kota Damansara, Aman Suria, Bukit Tinggi, Cheras)
- Devis Corner- 3 outlets (Hartamas, TTDI, Bangsar)
- Buharry- 1 outlet (Jln Doraisamy)
- My Spicy Corner- 1 outlet (SS1-Kg Tunku)
- Nasi Kandar Sentral- 1 outlet (Sentral)
- Nasi Kandar Kg. Pandan- 1 outlet (Kg. Pandan)
- Al-Rafi- 3 outlets (all in Shah Alam)
- Purnama Cahaya- 2 outlets (Phileo & Sec 17)
- Naina Mohamad (Kota Damansara)
- Kapitan - 1 outlet (Bangsar)
- A network of high resolution flat screen TVs in more than 80 popular mamak restaurants plus ambient media in many of them
- In high-traffic locations that provide a medium that attracts, entertains, informs and influences targeted audience in a relaxed, sociable setting.
- Dynamic engaging content with real-time news, ads, community messages, contests, entertaining video clips, trivia, real-time sms and blog submissions.
- Reaches up to 1.5m diners monthly with large number of football viewers during matches in the evenings
- 2-4 dedicated high resolution flat screens with sophisticated player software and connected by broadband
Get to the right target quickly and effectively with affordable costs
- Highly attractive package- specially only for small businesses<
- Greater awareness -up to 96 spots per day per outlet
- Wider exposure- average of 20K potential viewers per outlet per month
- Free and quick production - select from ready-made eye-catching design templates
- High proportion of PMEBs (43% for mamak patrons vs 38% Klang Valley population)
- Higher proportion from more affluent households (30% vs 27% hh income of above RM5000)
- Higher proportion with access to internet (43% vs 37%)
- Higher ownership of gadgets and of financial products
- Higher proportion with interest in leisure products
Source: Synovate Media Atlas Q3 2009
- High incidence of viewership ( 74% noticed and 55% watched)
- High level of acceptance (75% enjoyed watching while dining)
- Nearly half noticed any of the ads unaided
Results for a Telco client...
- 60% noticed the ads with 88% of these identifying the brand unaided
- 58% who saw the ads(on-screen & ambient) were likely to make an enquiry
- Nearly half noticed any of the ads unaided
Source: Synovate TTTV Research Nov 2009
For as low as RM1,500 per month, your ad can appear in 10 locations, 48 times per day per location, with an option to add 20 more locations or additioal month for free, click here if you are interested to know more.
Attract your target audience with our flat panel high resolution plasma and LCD displays that are strategically positioned for maximum coverage.
Engage your target audience with informative, useful, and entertaining content with using mulitple platform for real-time and interactive community participation
Enable real-time marketing, and get your message across to your audience with complete marketing that allow our audience to see-hear-touch-act.