Watsons TV

Opportunities to engage shoppers at the point of purchase

Deliver your message to active young adults when they are in shopping mode An digital in-store medium that engages a highly targeted audience at the point-of-purchase An integration of broadcast quality video, graphics, audio and text to create compelling, dynamic and visual presentations displayed on high-resolution screensScreens are strategically positioned mostly at eye-level, at end-caps, behind cashier counters or at the shelves and at high traffic areas within the store Content is created and managed from a centralized location and delivered via internet connection with instant update capability

Watsons TV Features:

• A network of high-traffic Watsons stores starting with Klang Valley.
• Each stores has 2 to 5 high-resolution LCD screens of 20” to 40” sizes.
• Placed strategically at end-caps (gondola end), behind cashier counters, shelves and pillars.
• End-caps screens are at eye-level to attract close attention.
• Screens behind cashier counters capture shoppers when they queue and pay.
• Screens at shelves and pillars capture shoppers when they arebrowsing.
• Currently the 32 stores attract over 30,000 shoppers per store a day or almost 1 million per month in total.